1-800 Contacts and “Infinite Jest.”

Notice anything suspicious about this 1-800 Contacts Ad? A screen cap:

The “Giant Book” here, besides being reminiscient of the 1-800 Contacts logo, also seems to be similar to a certain paperback edition of a “giant” novel:

Part of me is thrilled that Infinite Jest has this kind of cultural weight—that it gets referenced in such a way. The other part of me is confused and sad. Yet it seems strangely appropriate: [Insert some sort of Before Subsidization joke here.]

Kudos to the Wallace-l for finding this gem. (And kudos to Ryan for finishing the book.)

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