“Tweetshaming.”

Once again, Jon Ronson delivers. This time it’s “How One Stupid Tweet Blew Up Justine Sacco’s Life”:

Eventually I started to wonder about the recipients of our shamings, the real humans who were the virtual targets of these campaigns. So for the past two years, I’ve been interviewing individuals like Justine Sacco: everyday people pilloried brutally, most often for posting some poorly considered joke on social media. Whenever possible, I have met them in person, to truly grasp the emotional toll at the other end of our screens. The people I met were mostly unemployed, fired for their transgressions, and they seemed broken somehow — deeply confused and traumatized.

It’s astonishing how fast some people flock to self-righteousness. (Unrelated: read Ronson’s The Psychopath Test sometime. Great book.)